Global IBM Web Experience
The relaunch of the global IBM digital experience. Established, defined and transformed global web standards across IBM digital for a unified and connected product experience. Establishing a unified single sign-on experience streamlined authentication for the IBM Marketplace.
The work created a foundation, infrastructure, and clear guidance for product teams, designers and developers across the organization. Connecting marketing and commerce positioned IBM as a technology partner for mid-market audiences, while bringing together data-driven marketing, tech offerings, and Enterprise Design Thinking.
