Global IBM Web Experience
The relaunch of IBM’s global web experience established, defined and transformed global web standards across IBM digital for a unified and connected product experience. Establishing a single sign-on, a new global navigation and a universal design product system, streamlined authentication and product strategy for the IBM Marketplace.
The core work defined a scalable foundation, infrastructure, and guidance for product teams, designers and developers across the organization. Connecting marketing and commerce positioned IBM as a technology partner for mid-market audiences. The work centered on creating a unified experience across IBM’s product and commerce journeys into one consistent experience.
