IBM Middleware

Developed the UI for two iterations of IBM’s Middleware global marketing site, adapting the experience to evolving global design standards and business priorities. The updated version introduced a more unified experience, with new content and standards across pages addressing application performance management (APM), service desk software, and Middleware’s role in digital transformation. The strategy clarified the value proposition and organized its solution portfolio, including application platforms, intelligent business process management, IT service management, digital experience, connectivity and integration, and DevOps, into a more cohesive experience for exploring solutions.

The earlier version focused on business integration and digital transformation, featuring API innovation, hybrid environments, integration solutions, customer perspectives, and IBM success stories. Custom IBM Middleware icons were created for both versions, maintaining a recognizable identity as the site’s strategy, messaging, and framework evolved.